The Best Kept Secret of Real Estate Marketing
One of the greatest secrets I have learned with over 20 years as a small business owner is that when it comes to marketing, doing something ordinary, day in and day out, is much more effective than doing something spectacularly great once in a blue moon.
Marketing — no matter how you cut it, is an essential ingredient for the success of any business. Those who stick with it get results even if they could do everything they are doing better. This obviously is not an invitation to do lousy marketing. The best is to do a combination of spectacularly great marketing and doing it routinely.
There is a "clever little secret" about making money as a real estate agent ... and... it doesn't have a whole lot to do with how good of a job you do. You can provide outstanding customer service, know more about the housing market and pricing than any other real estate professional and have the nicest office in town and you could still starve to death!
What is it that makes 20% of real estate agents succeed while 80% of the rest struggle, fail or change profession?
When I asked a top producing real agent to reveal his secret to success? He nicely put it this way, "You have to be there at the right moment, this means showing up and staying top of mind".
You need to be the "Dominant Agent" in your area, and doing this is easier that you can imagine. The big money is not in working 24 x 7 x 365 Days. It's working smart with an integrated marketing system that generates leads for you, educates your prospects and encourages them to list, pay, stay and refer each and every year while you focus on sales and listings!
One of the main tasks of your marketing is to devise ways that make your message the one that a prospect acts on. By planning and executing an ongoing number of communications, you will find that not only will you be first in line when your customers have a need; you’ll also be first in line when they stumble upon a referral.
Here are a few things that you should include in your marketing mix:
- a monthly newsletter featuring great articles, customer success stories, community stories, etc.
- drip marketing via auto-responder offering market or home keeping tips
- birthday acknowledgment through emails or gift certificates
- annual community or client appreciation events
Cultivating word of mouth advertising through constant communication with your clients can go a long way in expanding your realty business. At www.News4realty.com, we know the challenges facing real estate agents, and we have specially developed our monthly real estate newsletter to help you stay in touch with your clients and achieve your marketing goals.
Get Canada Realty Newsletter emailed to your clients automatically every month, branded with your name and contact information.
For more information visit our website www.news4realty.com or call Sam Hallak at tel: 647-477-2902